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SEO optimization. Stages
SEO website optimization is a long and time—consuming process that requires time and the right approach. It would be wrong to order SEO promotion, suspend it, and then continue again. As a rule, the results of CEOs without constant support tend to zero again over time, although they do not reach it.
What are the stages of SEO promotion that must be completed?
1. The introductory stage. The deadline is 1-2 months.
At this stage, there is an introduction to the site, a full analysis, and technical work on internal optimization.
Site audit, error detection, correction.
Setting up site indexing — the search engine robot should notice and "read" the correct pages afterwards.
Technical works
Creating content on the site — static and changeable.
2. The stage of filling and reindexing. The deadline is 1-3 weeks.
At this stage, the test site is being transferred to the "combat" one. New pages are being created and filled in, and a complete reindexation of the new site is taking place.
Only after that, the site will begin to move forward in the search for low-frequency and medium-frequency queries.
3. The main stage of the work is the deadline — from 4 months to infinity.
SEO is primarily about analysis and constant adjustment. At this stage of the work, which can go on indefinitely, the SEO specialist analyzes the growth of the site's position in the search, the site is constantly being filled with content, links are being bought. The analysis leads to a solution — how to improve the usability of the site and increase conversion.
It is impossible to predict the site's ranking in the TOP organic search results. Don't believe promises to do it in a month or two. You can get to the top with the help of contextual advertising, and in SEO you will have to wait from 6 months to 2 years, but it's worth it! Because according to statistics, the conversion rate of the site in the top organic search results is higher than the advertising one!
What happens when an impatient customer refuses SEO promotion after the first two stages?
Of course, the work of a SEO specialist will not be in vain. However, it is necessary to take into account the role of building up the reference mass, the effect of which begins about 2-3 months after the start. The build-up should be constant and without sudden jumps. If you stop this process and then start it again, it is fraught with a ban on search engines and a rollback for several months of work.
