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How do I find out the semantic core of a competitor?
HOW TO FIND OUT THE SEMANTIC CORE OF A COMPETITOR
A lot has been written recently about how to create a semantic core. And how do I find out the traffic of a competitor's website?
In this article, I talk about how to find out the queries that your competitor is advancing on in order to include them in their semantic core. The information is relevant for both search promotion and contextual advertising.
Do you want to know how to promote a website in the USA, the Emirates or Europe?
I find out competitors' requests based on data from the following services:
1. SerpStat
I have been using this service daily for about a year now, in my opinion it is the best in terms of price-set of functions.
Checking the semantic core of the site in the service serpstat.ru
I can say with confidence that today it is this service for collecting the semantics of competitors that is ahead of all others in terms of price-quality ratio. A monthly subscription costs only $50. Other services are more expensive and offer approximately the same tools.
The big advantage of this service is that it allows you to track the situation in SEO and contextual advertising in Europe and America. So if you need to promote the site in France, Spain or the USA, then you will be provided with the maximum amount of information. It is also convenient to collect the reference mass of competitors in this service, which greatly helps in the work.
2. Ahrefs
Perhaps, today it is the most important tool of an seo specialist for analyzing the reference mass of competitors. In this service, you can also find out the requests for which traffic goes to the competitor's site. Moreover, there is data on both contextual advertising and organic search engine results.
The disadvantage of this service, I would call the lack of data on requests from the .ru zone, but there is data on Ukraine. Therefore, if you analyze a competitor's website that receives traffic from Ukraine, then you will have an idea of its semantics.
3. SemRush
The service provides information from Google.ru , there is no Yandex data in it. But based on the available information, you can compare the attendance of competitors with your site (considering that Google's traffic in Runet is about 30%) and search queries. The traffic data from Google is pretty accurate.
Conclusions
You can analyze the site in all five services and choose the one that is right for you. If you need to analyze a competitor from Moscow or St. Petersburg, I recommend starting with SerpStat. If you need to study the keywords of a competitor from the foreign Internet, then start with SEMrush and Ahrefs.
Unfortunately, most of the services have stopped working in Russia. If you work from the territory of the Russian Federation, then I recommend using the MEGAINDEX and SpyWords service, and if you have a good VPN, then Ahrefs is the best global SEO analytics service
