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Why is advertising gambling projects so important
The gambling industry is a highly competitive business, where thousands of companies declare themselves every day. To stand out from their background, it is important not only to present an interesting product (a casino website, a slot machine, a betting shop), but also to promote it competently.

Casino marketing is one of the key success factors. A well-thought-out advertising campaign will attract the target audience to the gambling portal.

Users will play and bet money, participate in dynamic sweepstakes and bring friends to the site. And we will take care of the growth of online traffic, which will help you significantly increase your profit.

An integrated approach. Active online casino marketing involves the use of a variety of tools and techniques, and the specialists do an excellent job with this task. We use SEO and CRM promotion, advertising via e-mail and social networks, affiliate programs.
Individual solutions. In-demand marketing tools are adapted to the needs of the customer, taking into account the features of his gambling site. This is the only way to achieve impressive results and bring the site to the top of popular search engines.
Regular support. Any result achieved (for example, stable online traffic with high returns) requires professional support. We monitor timely software updates, optimization of search queries, distribution of press releases in anticipation of the release of a new game, etc.
Profitable investment. You can order online casino promotion with other useful services. We offer the development of HTML5 games based on individual sketches, legal support, licensing in prestigious jurisdictions.

Casino Marketing: Methods used

The promotion of casino sites from is based on the following basic approaches:

SEO marketing

Online casino advertising using SEO is aimed at increasing Internet traffic due to the active promotion of the gambling platform in search engines.

SEO specialists work in two directions:

internal optimization of the gaming platform (placement of keywords, ordering of HTML arrays);
interaction with external resources (thematic sites, content exchanges) for the placement of links.
The use of SEO requires regular support of the previously achieved result. You can optimize the iGaming site, link it, place selling content on new sites

Email promotion

Spot mailing of email notifications informing about new games, upcoming tournaments, profitable promotions and other bonus offers that may interest gamblers.

Employees send emails only to those users who have agreed to receive thematic information. This approach provides the best effect of email promotion

Using CRM systems

CRM services (Customer Relationship Management) are aimed at managing relationships with already registered customers.

Online casino promotion using CRM helps:

to keep as many gamers on the site as possible;
to bring back gamblers who have stopped playing for some reason;
optimize the customer base;
create personalized offers for dedicated user groups

SMM

Instagram Facebook, Telegram, and social media marketing for casinos is gaining popularity. The main reason is a sharp increase in the number of users of social networks, from where it is possible to extract solvent Internet traffic.

The promotion of online casinos on different platforms has its own peculiarities. On some it is necessary to post high—quality photos with stories about big wins, and on others - to arrange surveys and drawings of valuable gifts

Promotion with the help of partner programs
Affiliate programs are among the most effective ways to attract online traffic to a gambling resource. For this reason, the development of many turnkey projects also implies the integration of an affiliated service — one or more to choose from.

Casino operators can order an affiliate program in or connect the solution themselves.

To choose a suitable program, it is important to understand its nuances:

Search for an artist
There are dozens of advanced affiliates on the market who know how to promote a casino quickly and with minimal financial costs. You can choose either a private webmaster or a specialized company.

In the search process, it is important to pay attention to the rating, the number of successful cases, and the terms of cooperation.

The order of work
Initially, the operator issues an offer contract, which specifies the key conditions of cooperation. As a rule, the document specifies the terms of the agreement, expected results, and payment methods.

Among the specific industry parameters are:

type of online traffic (social, search, mobile, native);
type of conversion (SOI, DOI, complex conversions);
characteristics of the target audience (gender, age, preferences, country, etc.).

Payment options
Online casino marketing using affiliates has several undeniable advantages, one of which is payment for the result.

Money can be credited according to the schemes:

CPA (payment for a targeted action — switching to a gambling resource, registration, deposit, etc.);
RevShare (a percentage of the operator's income that was obtained by attracting a specific player or group of users to the site).

Preparation and placement of news materials

Whichever method of promotion the operator chooses, its effectiveness largely depends on the quality of information materials. Text, audio and video content is necessary for the organic placement of affiliate links, raising to the top of search engines, launching a powerful advertising campaign on social networks.

Several requirements for the formation of a news feed:
Frequency and location of placement. Many information guides receive a positive response (this may be the release of the "one-armed bandit", the release of an updated version of the software or the signing of an agreement with partner firms). It is worth publishing advertising materials both on internal (personal blog, website) and external (thematic iGaming portals, social networks) resources.
Emphasis on diversity. A specific type of content is used for each promotion method. For example, email newsletters welcome short and succinct texts that encourage you to perform a targeted action (go to the casino site, participate in the bonus program). SEO materials are characterized by increased volumes with a lot of key queries, SMM content - interaction with the audience (you can participate in the contest, evaluate the published post, leave a comment).
The relevance of the materials. In order for online casino promotion to give a positive result, it is important to provide only truthful and up-to-date information and not mislead the client.

The main thing about marketing solutions
A well—thought-out advertising campaign is one of the main secrets of the success of casino sites.

The positive image of the company, the influx of solvent Internet traffic, profitable contracts with partner providers - all this is the result of effective marketing.

Modern promotion of gambling sites is based on the use of SEO tools, CRM systems, SMM channels. Competent email mailing also makes a significant contribution to the popularization of playgrounds.
The affiliate program is one of the most popular and effective marketing methods. The advantage of the solution is that the operator pays for the result. This is the size of the Internet traffic involved and the direct benefit of attracting it (the number of registrations, the volume of initial deposits, etc.).

To create a good image of the company, the quality of the published materials is of great importance. Each promotion method has its own type of content. It is important to post only truthful and up-to-date information so that the CA is always up to date with the latest news from the operator's life.